The Buyer Psychology System helping mission-driven founders turn their purpose into a scalable business buyers actually choose — by Sara Simmonds, former Head Buyer at Harvey Nichols and River Island.
Masterclass starts in
This is for you if
You're mission-driven. You know your work matters. Here's what it actually sounds like when the system isn't built for you yet.
Agencies, coaches, branding experts. The investment was real. The ROI wasn't. And now you're not sure who to trust.
You know the quality and the mission are there. You can't figure out why that isn't translating and that gap is genuinely maddening.
The inconsistency is exhausting. You don't know what made the good months work, so you can't repeat them.
The mission you care about is buried under content, admin, and noise. You're busy but not building what you set out to.
More posting, more platforms, more tactics. None of it compounds. The mission-driven founders getting chosen aren't working harder than you.
Every agency you stop paying, you lose momentum. You need a system built around your mission that keeps compounding on itself.
Your host
Sara spent years as a billion-dollar buyer, controlling over $100 million in purchasing decisions for River Island and Harvey Nichols. She sat across from thousands of founders and decided who got chosen.
After watching brilliant mission-driven founders get filtered out not because their work wasn't good enough, but because no one had shown them what buyers actually decide on she quit her buying career to build the system that changes that.
Her clients have generated over $200 million in organic revenue. She's helped mission-driven founders go from invisible to sold out, stuck to scaling, exhausted to leading.
Member Results
"We were able to sell out $200K in 30 days after launching our new line. Sara is very systematic in her approach and has taught me to reshape my business in a much more manageable way."
"Nineteen Film Festivals, Eight Awards, Five Semi Finalists and Amazon Prime Video Distribution. Sara's clarity helped me debut my film successfully and win international awards in only 12 months."
"We raised $50K, booked 10+ calls per week, and secured five partners in our first month. The best business investment we have ever made."
"We doubled our turnover from $2m to $4m in the last year. Sara gave us clarity and re-energised our business. We stopped chasing the wrong opportunities."
"Within minutes Sara helped me flip the entire positioning of Sip Society Collective. Thirty days after launch, we have 15 Founding Members and an upward growth trajectory at every event we host."
"Sara Simmonds is the only person I've seen who truly teaches buyer psychology from the inside out. Her Buyer Psychology Growth System is the real deal, built from 13+ years at the top of Harvey Nichols and River Island."
"Sara is the rare mentor who delivers clarity and results at speed. Within weeks, we were executing with focus and seeing measurable traction in our category of one position."
"Sara has incredible instincts backed up by experience. She has mastered the art of deep listening while knowing when to ask exactly the right question to help you reach clarity."
"Within weeks of attending Sara's session, I gained clarity on my positioning, defined my Category of One, and built out my new Hero Offer. Highly recommended."
"Sara has this way of helping you see your path with radical clarity. She blends deep soul work with smart structured strategy. No fluff, just real transformation."
"Sara helped me connect more deeply with my role as a change maker. I left each session with valuable insights and a stronger sense of direction and purpose."
"Sara's impact membership program has helped me transform Dupraz Sports to be ready to scale up to €1M+. With her help I have been able to sell my vision to investors and top partners."
"I started by joining a masterclass where we learned about the 5 keys for growth. I then started the 1-1 mentorship which improved my productivity and self-brand awareness enormously."
"Sara's Innovator Growth System helped me step back and reconnect with the deeper why behind my work. It is about building from the inside out, with clarity and long-term focus."
"Successfully secured our Legacy and Brand direction through Sara's Innovator growth mastermind program. Sara's energy, passion and focused guidance helps business review, assess and succeed."
"Sara brings remarkable depth of expertise in business model innovation. Her 5 Shifts Framework and Impact Innovator Mastermind is transformational. She is a class apart."
"Sara has positively impacted my business in a meaningful way. She is someone who will be there to support you, has high integrity, and follows through on her word."
"Sara has a unique ability to challenge the way you think. She does not just offer advice - she genuinely invests in your growth, providing insights that spark deeper self-awareness and strategic thinking."
July 16th · 12:00 PM EDT
Sara only ever said yes to one kind of founder. This masterclass is her showing you exactly what that looked like and how to become it.
Only 30 seats available · Live Q&A included