Learn the Buyer Psychology Growth System I built from $100M of buying decisions, helping purpose led founders scale to 7 and 8 figures with one system they own, not rent.
Pioneered by Sara Simmonds: Buyer, Innovator, Impact Multiplier
Only 15 seats · 3rd NOV · 12:00 PM ET
Inside the masterclass
This isn't a talk you listen to. It's the system I used on $100M of buying decisions, turned around on your business, live. At every step you'll learn what buyers check, see where your business stands, and calculate what that gap is costing your profit, your growth and your impact, in real time. You'll score yourself live, step by step, on the Buyer's-Eye Scorecard and Profit Gap Calculator, and keep it to use again whenever you want to check your progress.
What you'll learn
You'll learn: why buyers never choose the most innovative business, only the most innovative one that's simplest to understand, and the one-sentence test I used on every brand that crossed my desk.
In real time: you'll write your one sentence and find out whether a buyer would get it in five seconds.
Why it matters: every "I'll think about it" has a price. You'll calculate yours.
You'll learn: why more products means fewer sales, and how to spot the hero offer you already have but can't see from the inside.
In real time: you'll score everything you sell, find your hero, and calculate what a 10-20% price rise on it is worth.
Why it matters: most founders are sitting on a hero, and a price rise, they can't see.
You'll learn: why buyers only trust a mission they can measure, and how cutting waste grows your profit and your impact at the same time.
In real time: you'll set your impact goal, measure your gap, and put a number on what waste is costing you.
Why it matters: buyers pay more for purpose they can see. Sustainability-marketed products sell at a 26.6% average premium.
You'll learn: why chasing buyers isn't a business, and why buyers choose what they see others already choosing.
In real time: you'll audit your last ten sales and plan next week's three posts.
Why it matters: every hour you spend chasing is profit you're paying away.
You'll learn: the buyer's profit test (sell through, protect the margin, waste nothing) and why rented growth walks out the door with whoever you rent it from.
In real time: you'll list what you rent versus own, and take the two-week test.
Why it matters: demand without margin isn't a business. Brands with huge demand have gone from billion-dollar valuations to asset sales because of it.
Purpose, product, people, planet, profit: the five things a buyer checks before choosing you. You'll score all five live and leave with the one to fix first.
You'll walk away with
What this is, and what it isn't
This is for you if
You're purpose-driven. You know your work matters. Here's what it actually sounds like when the system isn't built for you yet.
Agencies, coaches, branding experts. The investment was real. The ROI wasn't. And now you're not sure who to trust.
You know the quality and the purpose are there. You can't figure out why that isn't translating, and that gap is genuinely maddening.
The inconsistency is exhausting. You don't know what made the good months work, so you can't repeat them.
The purpose you care about is buried under content, admin and noise. You're busy but not building what you set out to.
More posting, more platforms, more tactics. None of it compounds. The purpose-driven founders getting chosen aren't working harder than you.
Every agency you stop paying, you lose momentum. You need a system built around your purpose that keeps compounding on itself.
Who we work with
Buyer psychology is universal. The Impact Innovator Program has built the system with founders across four continents and every category imaginable.
Your host
For 10+ years I was head buyer for luxury and billion-dollar retail: $100M of buying decisions. Then I built my own purpose-driven brand. It won awards, and it died of costs, not demand, because from the inside I couldn't see it the way buyers did. That's how I built the Buyer Psychology Profitable Growth System. Seventy founders later, it's five steps.
Proof, not promises
What attendees say
"I started by joining a masterclass where we learned about the 5 keys for growth. I then started the 1-1 mentorship, which improved my productivity and self-brand awareness enormously."
"Within just a couple of weeks of attending Sara's CEO Coffee Break, I've been implementing the system into my creative business. I've gained clarity on my positioning, defined my Category of One, and I'm now building out my new Hero Offer."
Testimonials shown reflect real member experiences. Individual results depend on effort, market conditions, and other factors specific to each business. The Impact Innovator Program provides mentorship and education. No specific outcome is guaranteed.
Hear how founders describe clearer positioning, more manageable business systems, and a step-by-step approach to launch. Their individual financial accounts are included with context below.
“After 20 years in business, we needed to pivot—but we couldn’t do it alone. Sara’s program stood out because it wasn’t just theory; every step was implemented in real time. We launched our natural wine, Clos, during the program and immediately began seeing results. The combination of a clear method, practical execution, and collaborative feedback from other entrepreneurs made this experience incredibly valuable.”
Context: The fastest sell-out statement refers to Axial Vinos’s individual experience, not an expected outcome for purchasers. The excerpt does not specify sales figures, costs, or the time taken to sell out.
Sara's coaching is tangible and tactical. She helped me define hero categories, hero products, and reshape my business systems in a much more manageable way.
Context: Carol describes a product-line launch. The $200K sell-out statement does not disclose costs or net profit, and this excerpt gives no elapsed timeframe. It is not an expected sales result for purchasers.
Other coaches were teaching from on high. Sara helped me streamline my business without theory: do this, don't do that. I now have one clear funnel, more booked calls, and a whole bunch of new clients.
Context: Rachel describes her own investment recovery and clearer business systems. This excerpt does not specify the investment amount, costs, how recovery was calculated, or how long it took. Purchasers should not assume they will recover their investment.
I had been a buyer myself, but I had not been able to unlock my business's unique power as a Category of One. Sara did that.
Context: The +30% badge refers to Marie's individual profit-growth account, not an expected return. The excerpt does not provide the starting profit, measurement period, or accounting basis. Her testimonial also describes clearer positioning.
“Before the program, we lacked clarity on how to present our best work to buyers. Sara helped us refine our hero product, craft a clear brand story, and build a structured plan—from concept to production to impact. With her guidance, we launched a 50,000-unit business plan and developed a 5-year roadmap to empower thousands of women. Each session built intentionally on the last, bringing strategy, structure, and confidence to scale with purpose.”
Context: The 50,000-unit business plan and 5-year roadmap describe these members’ plans, not confirmed sales or a guarantee of future impact.
“Sara is a masterful mentor. We streamlined our entire go-to-market plan, raised $50K in our first month, and booked 10+ calls a week. With her support, we built a system that actually works — and makes growth fun again.”
Context: The funding amount and first-month timing describe Alexandra’s individual experience, not an expected result or promised program timeline. Funds raised are not sales or profit. The excerpt does not specify funding terms, costs, or starting conditions.
We now have 15 Founding Members and an upward growth trajectory at every event.
19 film festivals. 8 awards. Amazon Prime distribution across the US and UK. Sara took my documentary from concept to launch in a simple step by step way.
Testimonials describe individual member experiences, not evidence of typical or expected results. Financial figures, investment-recovery statements, and timelines do not establish what another business will earn or how quickly. Sales, turnover, funds raised, and profit are different measures; the excerpts do not provide a complete account of costs, starting conditions, or other contributing factors. Individual results depend on effort, market conditions, and each business. The Impact Innovator Program provides mentorship and education, not a guarantee of income, profit, or recovery of its cost.
Testimonials shown reflect real member experiences. Individual results depend on effort, market conditions, and other factors specific to each business. The Impact Innovator Program provides mentorship and education. No specific outcome is guaranteed.
The details
FAQ
No. You'll get 60 minutes of teaching you can use whether or not you ever work with us. At the end I'll explain how we work together, for those who want it.
Purpose-driven founders who are already selling and ready to scale to 7-8 figures.
Your rough numbers: monthly sales and your average sale. That's it.
No. It's live and closed circle, so you can ask real questions about your own business. Come live.
If you'd like help closing your profit gap, you can book a Profitable Growth Assessment: your profit gap, through a buyer's eyes.
3rd NOV · 12:00 PM ET
Sara only ever said yes to one kind of founder. This masterclass is her showing you exactly what that looked like and how to become it.
Only 15 seats · Live only, no replay · Live Q&A included
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Testimonials shown reflect real member experiences. Individual results depend on effort, market conditions, and other factors specific to each business. The Impact Innovator Program provides mentorship and education. No specific outcome is guaranteed.
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